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GSi Deploys Babyro Safety Seats at Dealerships: A New Business Opportunity Before Mandatory Regulations Take Effected from July 1, 2026

May 7
3 min read

In the context of the Vietnamese automotive market's increasing focus on family experiences and child safety, the deployment of child safety seats in showrooms is no longer just a supplementary product—it is becoming an essential part of the sales and after-sales service ecosystem of modern car dealerships.

As a market development and professional system implementation unit, GSi is working alongside automotive dealerships nationwide to bring the Babyro safety seat brand into practical sales, training, and customer experience in a systematic manner.


The Irreversible Trend: Child Safety Seats Will Be Mandatory Equipment

According to the new regulations of the Law on Road Traffic Order and Safety, from July 1, 2026 , children traveling in cars are required to use appropriate safety seats based on their age, height, and weight.

This opens up a whole new market with huge demand:

  • Customers buying family cars will proactively seek out and purchase standard-compliant child car seats.

  • Auto dealerships will become reliable sources of advice and safety solutions.

  • Automakers and showrooms have the opportunity to increase accessory sales and enhance their professional image.

This is not just a legal requirement; it also represents a significant shift in consumer awareness regarding child safety in vehicles.


GSi Implements Professional Model at Auto Dealerships

Unlike traditional accessory sales methods, GSi implements Babyro using a synchronized model:

  • On-site training at the showroom.

  • Practical installation instructions for vehicles.

  • Setting up a product experience zone.

  • Sales consulting materials for sales staff.

  • ISOFIX standard demonstration: seat rotation, correct mounting position.


Training sessions were held right at the showroom, helping the sales team understand:
Training sessions were held right at the showroom, helping the sales team understand:

  • Support for communication and marketing at the point of sale:

    • Upcoming legal regulations

    • The importance of car seats

    • The right way to advise customers based on their age group and needs.

    • Practical installation techniques for each vehicle model.

    Therefore, the dealership is not just "selling an additional product," but is providing a comprehensive safety solution for families using cars.


Real-World Driving Experience – A Key Factor for High Conversion Rates

One of the highlights of GSi's deployment model is giving customers a direct experience with the actual vehicle.

Technical and consulting staff are instructed as follows:

  • Check the ISOFIX position.

  • The appropriate reclining angle for newborns.

  • Seating space

  • Compatibility between seats and specific car models

A live demonstration helps customers:

  • Understanding the necessity of chairs

  • Gain more confidence in the product.

  • Make an easy purchase decision right at the showroom.

This is a key factor in increasing conversion rates and accessory revenue per vehicle sold.


For car dealerships, this is an opportunity to:

  • Increase sales of high-value accessories.

  • Enhance professionalism and the image of family care.

  • Differentiate yourself from competing showrooms.

  • Enhance after-sales engagement with young customers.

In particular, for SUVs, MPVs, family cars, and electric vehicles, the demand for child car seats will increase very rapidly in the coming period.



Babyro – Striving for High Safety Standards and Premium Experience

Today's consumers are no longer just concerned with "whether there are seats or not," but rather:

  • Does the seat meet safety standards?

  • Is there an ISOFIX?

  • Does it rotate 360 degrees?

  • Is the material breathable and safe for young children?

  • Is it suitable for a modern family car?

Babyro is positioned as a line of safety seats that meet the needs of the modern market:

  • Premium design

  • Focus on real-world experience.

  • Easy to install

  • Suitable for professional car showrooms.

  • Support for systematic training and implementation.


GSi – Market Deployment Partner for Automotive Dealers

GSi focuses not only on providing products but also on practical market implementation capabilities:

  • Sales team training

  • POSM setup and display

  • Marketing support

  • Co-op implementation at the showroom

  • Providing solutions tailored to each dealership.

In a highly competitive automotive market focused on customer experience, incorporating child safety solutions into showrooms will be a significant advantage for dealerships that get there first.



GSi - Seizing business opportunities with our clients.

The mandatory use of child safety seats, effective from July 1, 2026, will create a major shift for the Vietnamese automotive market.

This is not just a legal change, but also a new business opportunity for car dealerships:

  • Increase sales of accessories.

  • Enhance your professional image.

  • Enhancing the value of family services.

  • Building a modern sales ecosystem.

With its practical implementation capabilities, professional training, and long-term development orientation, GSi is partnering with showrooms and car dealerships to stay ahead of the new trends in child safety in cars in Vietnam.

 
 
 

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